I have been lucky enough during my career, to work on several ideas that have led to the creation of new businesses, websites, and brands. Working with website developers, front-end, and UX to bring ideas from a blank page to concept and onto creation, here are some of the brands I have had the privilege of helping to create.
thepowersite.co.uk in its current form
When working for the UK importer of some global brands - who were licensing the manufacturing of power equipment and garden machinery - the business was looking for ways to grow in order to expand. After a successful first year with the business, with online sales up sharply, and the UK-wide division of dealers steadily rising, we set some challenging goals for the next 12-18 months. To meet these goals, we would need higher turnover and ultimately more profit to expand our product lines, develop new machines, and ship, house stock, and distribute them in higher numbers.
I felt the issue was that we would not grow exponentially enough in the interim period to meet our lofty goals; we needed additional revenue streams to bolster what we were already building. It was then, leading a small digital team, we developed ThePowerSite - now, thepowersite.co.uk.
Flipping our own script, becoming the type of "machinery dealer" we were looking to attract ourselves, and selling via online distribution channels, dropshipping, and through licensed or authorised sellers and re-sellers, we built a new website, a fully functioning e-commerce platform and online expertise centre for machinery and garden products that is still going strong today.
FBM Holidays website, before re-design
When joining FBM Holidays, the elephant in the room was certainly the look and feel of the website. Upon discovery, it had been established that the previous content manager had been responsible for the brief and delivery of a new website, and had failed to properly put together a suitable brief for the external web development team to work from. Securing funds by increasing profits, and producing an in-depth, comprehensive brief that discussed - amongst other things - functionality, look, UX, heritage, concept, scope, and delivery. The end result is the website that is still used to this day by Travel Chapter and the FBM Holidays brand.
Lushroom began as an untitled idea concept that was a direct branch-off from an existing travel business. The brand and business could be easily supported by existing business infrastructure but was a pivot into largely untested waters by the company I was working for.
Given that I had experience in this sector of the industry, I was confident and continued to develop the concept, business name, brand, company voice, and tone. The website is currently in production and is due to launch in 2026.
The concept for finished 'lushroom.co.uk' website, envisioned on an iPad
Original branding concept document, 'Lushroom'
